It is a practice in the film industry to begin the advance booking of a film just one week prior to its release. But Endhiran has broken all barriers and the advance booking commenced 10 days before the release date.
The advance booking is on full swing in several theatres in the Chennai city. But this is being done only in theatres and not at the multiplexes. The multiplexes are, however, booking bulk orders from their corporate clients.
Endhiran is a big budget film which is produced by Sun Pictures. The film is directed by Shankar and has Rajinikanth and Aishwarya Rai Bachchan in the lead.
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