Monday, September 27, 2010

Endhiran Advance Booking

It is a practice in the film industry to begin the advance booking of a film just one week prior to its release. But Endhiran has broken all barriers and the advance booking commenced 10 days before the release date.
The advance booking is on full swing in several theatres in the Chennai city. But this is being done only in theatres and not at the multiplexes. The multiplexes are, however, booking bulk orders from their corporate clients.

Endhiran is a big budget film which is produced by Sun Pictures. The film is directed by Shankar and has Rajinikanth and Aishwarya Rai Bachchan in the lead.

Sunday, September 26, 2010

Rajini to Himalayas- During endhiran release

Superstar Rajinikanth's sentiment, among many, is to spend peaceful time, in a spiritual place, before the release of his film. Even last time, before the release of Sivaji, Rajini flew to the Himalayas and spent some time there. This time around, Rajini had already planned to go on a spiritual visit after his daughter Soundarya's marriage and before the release of Endhiran. As everything has gone according to plan without any hiccups, Rajini will make a trip shortly to the Holy lands of Hardwar to recuperate himself.

Ironically, his daughter Soundarya and son-in-law Ashwin will be flying to a secluded island in the Indian Ocean for their honeymoon. As is also customary, the entire family will get together for the release of the movie and watch it First Day First Show at the Albert Theatre.

Saturday, September 25, 2010

Reason For delayed release of Endhiran

The wait for Endhiran seems to be over as it has been officially announced that the film will be released on October 1, 2010. The reasons told for the delay in release are many. Sources from Kollywood inform that the film's release has been delayed because of one main reason. It is told that since the verdict on the Ayodhya Babri Masjid issue is due on September 24, 2010, the producers did not want to risk by releasing the movie on the same day.
In fact, the release dates of many other movies which are slated to be released on or around the September 24 date are also being revised. Whatever the case may be, we all await the gala opening of the superstar's Endiran!

Friday, September 24, 2010

Endhiran Heroine's involvement

Aishwarya Rai, heroine of Endhiran, has always involved herself in social activities. She had been a part of the Cancer Patients Aid Association ever since she won the Miss World title. Recently, Ash, with fellow actor Akshay Kumar, was seen at the CPA association spending time with the patients there. As a goodwill gesture, she announced that the she has adopted two cancer patients and will pay for their treatment. She also requested other people to come forward and do the same too.

Akshay Kumar, who was also present, said that he could feel the pain of the patients of the association. Interestingly, Akshay Kumar's father had also suffered from cancer.

Thursday, September 23, 2010

Endhiran- Overseas ticket sales magic

The advance booking for Endhiran began at Jackson Heights, a theatre in New York, US, two weeks prior to the release of the film following huge expectations among the fans. The theatre authorities were reportedly surprised to find that all the tickets for the first week shows were sold within 10 minutes of opening the booking.
Endhiran also gets the distinction of being the first Indian film in the US where the tickets were sold within a few minutes of commencing the advance booking.

The reason for its immense popularity is the star cast, which comprises of Rajinikanth and Aishwarya Rai, producer Sun Pictures, director Shankar and music director AR Rahman.

Wednesday, September 22, 2010

Endhiran Magic

Sun Pictures’ CEO Hansraj Saxena, during the audio launch of Ithanai Nalai Engirundhai, has said that Endhiran has been certified with a U certificate. He added that plans are afoot to make 2000 prints of the film and release it worldwide. However, Saxena did not announce the release date but merely said that it would hit the screens soon.

Earlier during this event, Congress leader KV Thangkabalu released the audio of Ithanai Nalai Engirundhai and Saxena received the first copy from him.

Tuesday, September 21, 2010

Endhiran certified U

Endhiran went in for censor certification and has been given a U certificate. And, interestingly, the Censor Board officials did not advocate any cuts. With the film being certified, all hurdles for its release during the month of September has been crossed.

Endhiran, which stars Rajnikanth and Aishwarya Rai, has been directed by Shankar and produced by Sun Pictures’ Kalanidhi Maran. AR Rahman has scored the music for this film.

Monday, September 20, 2010

How can a Bus conductor become Scientist-- Rajnikanth ?

As a lead up to the impending extravaganza, the trailer of the Rajinikanth starrer magnum opus Endhiran was released on September 11, 2010 all over Tamil Nadu. For the first time, probably in the history of Tamil cinema, the trailer release event was held with much fanfare and witnessed wild frenzy of the superstar’s fans across the state.

Satyam Cinemas played host to the trailer release event that was held in Chennai. The trailer was released by Rajini in the presence of producer and Sun Network’s Kalanidhi Maran. Suffice to say the event was star-studded and Tamil cinema, in its entirety, gathered at Satyam to cheer for the Endhiran team and the superstar himself on the feat. In other parts of Tamil Nadu, hundreds of Rajini fans made sure the event is given its due credit by bursting crackers and bringing the CD of the trailer in procession.

The Chennai event was peppered with arousing speeches by the who’s who of the Tamil film industry including Rajini himself, Vairamuthu, Shankar, K S Ravikumar, Lawrence, Baghyaraj, Cheran, Vijayakumar, Arya, Sarathkumar, Abhirami Ramanathan, Vivek, Parthiban and V C Guhanathan, apart from the invitees that ran into hundreds of names.

Rajini on Endhiran

“You will see many such interviews and speeches on the movie in the days to come. So I’ll keep this really short,” Rajini started off with his brief speech. While recalling Kalanidhi Maran’s unrelenting cooperation for the movie, Rajini mentioned that Mr. Maran is a very good planner. “Maran realized Shankar’s dream, without which the movie would not have been possible,” he said.

He also reminisced his initial skepticism in starring in a scientist’s role when the story was narrated to him by Shankar. Rajini said he asked Shankar that he has been doing only the roles of blue collared people like auto drivers and laborers. “I have been a conductor. I will only fit in those roles. I have my doubts about playing a scientist. But Shankar plainly asked me to visit the sets. I did obligingly. And the rest is for all to see,” Rajini admitted that he is impressed with Shankar’s talents.

He also mentioned about his doubts on performing the role of a robot. “Shankar did all the homework for me and if you think I’m a pretty good robot in the movie, only Shankar is responsible for it,” he added. As an ending note, Rajini said that he would only act in movies that make the Tamils proud.

Shankar on the highlights of Endhiran

In his speech, Shankar revealed the highlights of his million dollar baby. He detailed the interesting events behind the making of the movie. He stated that; while the trailer underlined the significant highlights of the movie, the movie itself will have hundreds of such scenes. “Rahman has scored three types of music for Endhiran, namely Symphony, Electronics and Indian Style,” Shankar said.
“While Oscar winner Pookkutty’s sound engineering will be poetic, cinematographer Rathnavelu made sure he brought out the handsome Rajini in every frame. The two robots in the movie are art director Sabu Cyril’s creations. To add to this, there is an electronic mosquito in the movie, called Ranguski. Late writer Sujatha came up with the name, incidentally that’s his childhood nick name among his friends”, he said.

He also praised the efforts of lyricist Pa. Vijay, Editor Anthony, Karunas and Santhanam. Shankar revealed that while Rajini played both the characters of the scientist and the robot there is another suspense character in the movie that will appear in the last 45 minutes of the movie.


Lyricist Vairamuthu, in his statement, mentioned that Endhiran should be dubbed in English. “Endhiran deserves to be dubbed in English, while we have movies like Avatar, Gladiator and Titanic dubbed in Tamil,” he wished.

Kalanidhi Maran

Mr. Maran declared that Rajini has already become an all India superstar what with the impending release of Endhiran on the cards. He revealed that the trailer was already shown to the Chief Minister who was awed by it.

Snippets of other speeches

K. S. Ravikumar said that he’s eager to watch the movie when it’s released before declaring that Rajini will even sing duets at the age of 80 since he’s ageless. Bhagyaraj, in his speech, reflected the sentiments of Vairamuthu and said that folks at Sun Pictures have proved that a movie which the entire world is expecting could be produced in Tamil too. Sharath wished that Mr. Maran would go to Hollywood to produce movies and would also get an Oscar. Vivek averred that he’s one of those people who want to watch the movie on the first day of its release.

The event was also attended by Latha Rajinikanth, Soundarya, Ashwin, Aishwarya Dhanush, Sundar C, Karan, Arun Vijay, Sibiraj, Jai, Shaam, Nakul, Dushyanth, Krishna, Dharani, Lingusamy, Kicha, producers Sathyajothi Thyagarajan, Kaja Mohideen, Editor Mohan, Amma Creations Shiva, Ayyappan, Sivashiri Srinivasan, K Muralidharan, Murali Narayanan and editor Anthony.